Profiting from the Data Economy: Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

by Associate Professor of Marketing David A Schweidel

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  • ISBN10 0133819833
  • ISBN13 9780133819830
  • Publish Date 6 October 2014
  • Publish Status Active
  • Imprint Pearson FT Press
  • Format eBook
  • Language English