This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company.
You need a development process that centers on people and experience. You need to incent everyone to be part of it. You need a marketing process that can communicate those ideas, with design integral to it all. And you need an engineering system that understands that design values are part of the marketing, engineering, manufacturing, and delivery equations....
- ISBN10 0137050771
- ISBN13 9780137050772
- Publish Date 1 February 2010 (first published 15 December 2009)
- Publish Status Active
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format eBook
- Pages 12
- Language English