800x600 This new case study shows how an operationally complex global pharmaceutical company based in Hyderabad, India, responds to the challenges of high demand variability and other uncertainties. It reviews operations spanning the entire pharmaceutical supply chain, including development, manufacturing, drug formulation, and packaging; its 20 manufacturing plants throughout India; and export operations to 40+ countries worldwide. Throughout, it focuses on realistic issues and challenges, offering exceptional value to both students and practitioners. Authors: Sourabh Bhattacharya, Surajit Ghosh Dastidar; both from The Institute of Management Technology. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4
- ISBN10 0133757978
- ISBN13 9780133757972
- Publish Date 11 September 2013 (first published 7 September 2013)
- Publish Status Active
- Publish Country GB
- Imprint FT Publishing International
- Format eBook
- Language English