Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors' innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs, in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make Marketing, 14th Edition the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.
- ISBN10 1260157725
- ISBN13 9781260157727
- Publish Date 12 February 2018
- Publish Status Out of Print
- Out of Print 18 November 2021
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 14th ed.
- Format Paperback
- Pages 784
- Language English