Retail Marketing offers a thorough look into retail management, with coverage of advertizing, location, pricing, policies, administration, the customer and more. Features include: the strategic planning model; retailing in action scenarios that discuss ethics, international retailing or competitive strategy; and legal and financial chapters that offer coverage of financial planning and statements, including a six-month merchandizing budget.
- ISBN10 0538826975
- ISBN13 9780538826976
- Publish Date 1 August 1997
- Publish Status Active
- Out of Print 11 May 2001
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 2nd Revised edition
- Format Hardcover
- Pages 865
- Language English