Over the past two decades, survey researchers and cognitive psychologists have joined forces to apply theories and methods from psychology to improve survey instruments. This collaboration has also allowed psychologists to explore the applicability of their theories using techniques usually not used in psychology experimentation. The field is often called "Cognitive Aspects of Survey Methodology", or CASM.
This volume examines in particular how this cross-fertilization has been beneficial for memory research. The authors come from a variety of backgrounds and this diversity is reflected in the collection of papers. Empirical data and models for understanding the survey response process illustrate the state of the art in this rapidly expanding area.
- ISBN10 0863779891
- ISBN13 9780863779893
- Publish Date 9 July 1998
- Publish Status Out of Print
- Out of Print 27 September 2006
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Psychology Press Ltd
- Format Hardcover
- Pages 478
- Language English