Corporate design projects are some of the most lucrative graphic design work available. This book explores the important role graphic design plays as part of a strategy for big business success. It also offers designers business-smart information on how to land, work with, and keep, large corporate clients - no matter what the size of the design firm and illustrates some keys to success in creating corporate ID projects and working with corporate clients. Projects are presented from the ground up: top designers explain their process - from initial client meetings and planning, through logo and brand development, to the electronic realm.
- ISBN10 1564967972
- ISBN13 9781564967978
- Publish Date 1 November 2001
- Publish Status Out of Print
- Out of Print 12 December 2008
- Publish Country US
- Imprint Rockport Publishers Inc.
- Format Hardcover
- Pages 160
- Language English