Getting the right message to the right audience effectively takes strategic planning. This book lays the foundation for developing police communication plans that better support agencies' efforts to engage citizens in public safety issues. The authors begin by discussing the public perception of police and how it is shaped mostly through the media. They propose a new model of internal and external communication and develop a detailed strategic plan right down to the hiring and retention of personnel. Case studies from small, medium, and large police agencies are included.
- ISBN10 1439835977
- ISBN13 9781439835975
- Publish Date 30 April 2011
- Publish Status Cancelled
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint CRC Press Inc
- Format eBook
- Pages 325
- Language English