Most retail banks have now spent serious money on establishing an Internet presence. However, many have not yet achieved their target return on their investemnt. This report examines how retail banks can upgrade Internet, wireless and iTV provision in the light of evolved best practice, and thus how to maximise the profit potential of the e-stratey within the overall commercial proposition.
- ISBN10 1843110148
- ISBN13 9781843110149
- Publish Date May 2001
- Publish Status Active
- Publish Country GB
- Publisher Informa Professional
- Imprint Informa Business Publishing
- Format Paperback
- Language English