This collection contains a blend of academic and popular press pieces on the mass media, as well as pieces dealing with new trends, technological developments and contemporary issues. The latter includes such issues as international communication and the future of the mass media. The book's pedagogical aids include chapter introductions to tie the readings together, headnotes for each article and questions at the end of each chapter.
- ISBN10 0070178925
- ISBN13 9780070178922
- Publish Date 1 December 1994
- Publish Status Cancelled
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Paperback
- Pages 544
- Language English