Aimed at busy managers who need basic knowledge of understanding market research needs or findings, creating market research policy or campaigns, or measuring and documenting progress in such areas as productivity, absenteeism or quality. Many business statistics terms are defined, and all concepts are supported with illustrations, charts and graphs. Modular in its presentation, this book allows the reader to work at his or her own pace, and readers who submit the final axam are eligible for a certificate of achievement.
- ISBN10 0070538360
- ISBN13 9780070538368
- Publish Date 1 January 1992
- Publish Status Active
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint TAB Books Inc
- Format Paperback
- Pages 256
- Language English