The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.
- ISBN10 0273607367
- ISBN13 9780273607366
- Publish Date 14 March 1995
- Publish Status Out of Print
- Out of Print 20 July 2000
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 608
- Language English