FT MB: Profiting from eCRM/Optimising eBrand Profitability (MB Executive)

by Hugh Wilson, Elizabeth Daniel, Malcolm McDonald, John Ward, Frances Sutherland, and Kris Wadia

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  • ISBN10 0273661159
  • ISBN13 9780273661153
  • Publish Date 15 January 2002
  • Publish Status Out of Print
  • Out of Print 21 March 2006
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Format Paperback
  • Pages 160
  • Language English