This Multi Pack consists of "The Business Environment, 4th Edition" by Ian Worthington and Chris Britton (ISBN: 0273678272) and "Principles of Business Economics" by Joseph Nellis and David Parker (ISBN: 0273646095). "The Business Environment" examines the external influences on business organisations. It is designed specifically for students taking a first module on a business or business-related degree, HND, MBA or professional course. "'The Business Environment is used as the cornerstone book for our business module. It is an ideal reference text that sympathetically introduces students to the business environment. It is useful not only for those who have some knowledge of business but also for those new to the subject, and can be used throughout their three years of study.'
"Jane A K Silver, Senior Lecturer in International Business and Strategy, University of Salford "'A very readable text that presents appropriate frameworks and encourages the exploration of their applications via relevant case studies'" Rob Thomas, Principal Lecturer in Business Environment, University of Portsmouth "Principles of Business Economics " is an ideal foundation for students at both undergraduate and postgraduate levels studying economics e.g. MBA, DMS, BAAB's etc. Also a useful resource for managers. Based on the successful book "The Essence of Business Economics "by the same authors, this new text provides a forum for detailed discussion of the core principles of microeconomics and shows how these concepts are implemented in business decisions. User-friendly, jargon-free and comprehensive in its approach, it takes an in-depth look at the principles of business decision making, demonstrating how managers can apply economics in the workplace.
- ISBN10 1405811412
- ISBN13 9781405811415
- Publish Date 26 August 2004
- Publish Status Out of Print
- Out of Print 22 December 2005
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Language English