Customers demystified! How you can move them to buy...buy more...and keep on buying!
- The truth about what customers really want, think, and feel
- The truth about keeping current customers happy–and loyal
- The truth about the newest trends and advances in consumer behavior
Simply the best thinking
THE TRUTH AND NOTHING BUT THE TRUTH
This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers
“Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”
Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker
- ISBN10 0137142269
- ISBN13 9780137142262
- Publish Date 6 May 2009
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Publisher Pearson Education (US)
- Imprint Financial TImes Prentice Hall
- Format Paperback
- Pages 224
- Language English