Be a force for good and watch your business flourish. Today's leading entrepreneurs and innovators recognize that they can do well by doing good. Even before the financial meltdown threw a harsh light on greed, many among them had already began transformative enterprises fusing business smarts with the public good. Written by serial innovator Bruce Mau, "In Good We Trust" picks up this boundary-breaking theme to offer a 150-page letter to the future. This inspiring manifesto goes straight to today's biggest ideas, providing case studies of current 'man on the moon' projects that are galvanizing commitment and resources. This book looks at projects in seven distinct areas: energy, education, health, habitat, economy, technology, and the environment. Projects described in this book all share a clear metric for success, showing how today's innovators make the impossible possible. It takes a path-making perspective on applying design in revolutionary ways in order to reach a sustainable America. If you're ready to break the mold to solve the world's most pressing problems, "In Good We Trust" will put you in the right company.
- ISBN10 0470572523
- ISBN13 9780470572528
- Publish Date 21 October 2011
- Publish Status Cancelled
- Out of Print 1 October 2009
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Format Hardcover
- Pages 150
- Language English