This textbook is aimed at business and management undergraduates, as well as MBA or DMS students converting from other disciplines, who are taking an introductory module in economics. It explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formation. These micro-economic principles are put in context within the wider national and international macro-economic business environment.
- ISBN13 9780077095611
- Publish Date 16 April 2000
- Publish Status Out of Print
- Out of Print 1 May 2008
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Edition UK ed
- Format Paperback
- Pages 300
- Language English