Written with an international perspective and providing a range of cases to illustrate the issues discussed, this text provides an introduction to the theory and practice of managerial economics. Highlighting the current context of increasing technological change and global market competition, the author links principles of economic analysis with the key areas of finance, production, marketing and management to develop a unified framework for economic decision making. The book is divided into five parts covering: the economic model of the firm; profitability analysis; long-range planning; decision and risk analysis; and the global economic environment. This text should be useful for students in managerial economics and related areas.
- ISBN10 0415127548
- ISBN13 9780415127547
- Publish Date 14 December 1995
- Publish Status Out of Print
- Out of Print 14 May 2003
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Hardcover
- Pages 528
- Language English