Fables of Abundance: Cultural History of Advertising in America

by T. J. Jackson Lears

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Book cover for Fables of Abundance

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Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States..
  • ISBN10 0465090761
  • ISBN13 9780465090761
  • Publish Date 24 November 1994
  • Publish Status Out of Stock
  • Out of Print 12 August 2011
  • Publish Country US
  • Imprint Basic Books
  • Format Hardcover
  • Pages 512
  • Language English