Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings.
- ISBN10 0471547468
- ISBN13 9780471547464
- Publish Date 27 December 1991
- Publish Status Out of Stock
- Out of Print 8 October 2008
- Publish Country US
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley and Sons (WIE)
- Format Hardcover
- Pages 608
- Language English