Broadcast Advertising: A Comprehensive Working Textbook

by Sherilyn K. Zeigler and Herbert H. Howard

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  • ISBN10 0813800722
  • ISBN13 9780813800721
  • Publish Date 1 December 1990
  • Publish Status Out of Print
  • Out of Print 18 November 2014
  • Publish Country US
  • Imprint Iowa State University Press
  • Edition 3rd ed.
  • Format Hardcover
  • Pages 358
  • Language English