Print Upgrade for Business Communication Today

by Courtland L. Bovee and John V. Thill

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For Business Communication courses in any curriculum.

Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job.  Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment.  Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.

The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.
  • ISBN10 0138155089
  • ISBN13 9780138155087
  • Publish Date 11 January 2010
  • Publish Status Out of Print
  • Out of Print 16 December 2011
  • Publish Country US
  • Imprint Prentice Hall
  • Edition 10th edition
  • Format Paperback
  • Pages 744
  • Language English