This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
For courses in global marketing.
Marketing Research
The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.
This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
- ISBN10 0134143299
- ISBN13 9780134143293
- Publish Date 28 January 2016
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Imprint Pearson
- Edition 8th edition
- Format eBook
- Pages 496
- Language English