The Target Market is for the 1 semester principles of microeconomics course. One of the all time best-sellers, this text is widely used because of its careful, streamlined, and intuitive chapter organization. Case & Fair, present a very precise and simplified microeconomic model first, before introducing all the exceptions and subtleties of a more complex economic world. Only after this simplified model is developed, do the authors give a thorough treatment of market imperfections, externalities, public finance, and international economics. (A detailed summary of this approach can be found on the page directly following the inside front cover).
- ISBN10 1408208121
- ISBN13 9781408208120
- Publish Date 24 July 2008
- Publish Status Out of Print
- Out of Print 6 March 2009
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 8th edition
- Language English