This book explores the relationship between the market environment and the pricing process. The primary price-related issues are all explored in the context of a basic framework. This book should be of interest to academics and advanced students in marketing, management science, business policy, economics and finance; practising managers with a responsibility for pricing.
- ISBN13 9780412492402
- Publish Date 15 November 1994
- Publish Status Out of Print
- Out of Print 24 November 2004
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition New edition
- Format Hardcover
- Pages 240
- Language English