This book explores the route to success of small, localized textile and clothing industries in Europe. Taking this sector as an example, the authors examine the themes of entrepreneurship, small firms, strategy and policy-making, and the rejuvenation of mature industries in the new European Single Market. It considers the role of the individual proprietor, the firm, the sector and inter-firm collaboration, showing how interaction can have great significance for long-term survival. This book should be of interest to academics, postgraduates and senior undergraduates in business studies, social and political science, economics, geography, and clothing and textile courses; policy makers/chief executives in clothing textile companies.
- ISBN10 0412427206
- ISBN13 9780412427206
- Publish Date 20 May 1993
- Publish Status Out of Print
- Out of Print 23 October 2014
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Hardcover
- Pages 272
- Language English