Media Chemistry

by Clive Shepherd

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Book cover for Media Chemistry

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All online communication, whether that's published content, live online events or social media, make use of the same key media elements: text, audio, images, animation and video. The online communicator needs to know when to use each of these elements, how to do so effectively within the particular constraints associated with working online, and how best to combine media elements to achieve their communications objectives. Onlignment has prepared this resource to shed some light on these issues and to encourage more rewarding online communication for all involved.
  • ISBN10 1446619516
  • ISBN13 9781446619513
  • Publish Date 4 March 2011
  • Publish Status Active
  • Publish Country GB
  • Imprint Lulu.com
  • Format Paperback
  • Pages 36
  • Language English