Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media′s role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.
- ISBN10 0803925824
- ISBN13 9780803925823
- Publish Date 14 January 1987
- Publish Status Out of Print
- Out of Print 18 February 2010
- Publish Country US
- Imprint SAGE Publications Inc
- Format Paperback
- Pages 448
- Language English