Marketing in a Global Economy is a text-workbook that is ideal for learning international marketing. It helps to extend traditional marketing topics to a global dimension, to introduce readers to basic international marketing concepts, and to teach them the skills (via real-world applications) necessary to become successful in a global economy.
- ISBN10 0538623373
- ISBN13 9780538623377
- Publish Date 10 May 1994
- Publish Status Out of Print
- Out of Print 16 June 2021
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Paperback
- Pages 293
- Language English