Cases, Marketing Activities, and Team Projects (to Use with Marketing, 4e)

by Charles W Lamb, Joe F Hair, and Carl McDaniel

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  • ISBN10 0538870133
  • ISBN13 9780538870139
  • Publish Date 10 October 1997
  • Publish Status Out of Print
  • Out of Print 29 July 2015
  • Publish Country US
  • Imprint South Western Educational Publishing
  • Edition 4th ed.
  • Format Paperback (US Trade)
  • Language English