Designed for marketing managers and executives who are interested in commissioning market research from an outside agency, this text provides advice and cost-saving tips. It describes the types of research provided by agencies, and explains how best to deal with them.
- ISBN10 0749413751
- ISBN13 9780749413750
- Publish Date 30 September 1994
- Publish Status Out of Print
- Out of Print 22 June 2006
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (UK Trade)
- Pages 144
- Language English