Designed to cover all BTEC specifications for the National Curriculum's second-year marketing course, this text introduces the process of marketing as well as the purpose of marketing in various types of organizations, both profit-making and non-commercial. It explains how to set up appropriate distribution channels, and how to formulate and carry out a marketing plan. The constraints and influences on marketing practice, both legal and consumer-led, are considered, and advice is also given on marketing-based careers.
- ISBN10 0198335369
- ISBN13 9780198335368
- Publish Date 1 April 1991
- Publish Status Active
- Out of Print 23 June 2000
- Publish Country GB
- Imprint Oxford University Press
- Format Paperback
- Pages 254
- Language English