Don’t Think Pink will help marketers see their brands through a woman’s eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyersDon’t Think Pink reveals:
- How generational history, culture, life stages, and daily realities influence a woman’s buying mind
How the manner in which women buy is more critical than what’s being sold
How listening to women earlier and more often leads to more powerful strategies
How to best use the Internet and other technology both in market research and during the buying process
How to map the way to a bigger slice of the awesome purchasing power of women
- ISBN13 9780814408155
- Publish Date 21 June 2004
- Publish Status Out of Print
- Out of Print 15 March 2017
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Hardcover
- Pages 224
- Language English