Brand-loyalty is the holy grail of businesses everywhere. This book explores the secrets of brand design and looks at the graphic techniques that help to make on-line brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, it makes the point that strong visual identity that is both memorable and establishes a relationship of trust with the customer results in repeat business. So, good graphic design equals good business. The potential pitfalls and untapped power sources for designers of on-line brands are examined and there is an explanation of how to translate successful bricks-and-mortar identities to the Web.
- ISBN10 1564968014
- ISBN13 9781564968012
- Publish Date 1 September 2002
- Publish Status Out of Print
- Out of Print 12 December 2008
- Publish Country US
- Imprint Rockport Publishers Inc.
- Format Hardcover
- Pages 192
- Language English