Advertising Management Text/ Cases Pkg.

by David A. Aaker, Rajeev Batra, and John G. Myers

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  • ISBN10 013089558X
  • ISBN13 9780130895585
  • Publish Date 1 July 1993
  • Publish Status Out of Print
  • Out of Print 17 October 2003
  • Publish Country US
  • Imprint Prentice Hall
  • Edition 4th edition
  • Format Paperback
  • Pages 2200
  • Language English