This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.
- ISBN10 0130908282
- ISBN13 9780130908285
- Publish Date 20 March 2002
- Publish Status Out of Print
- Out of Print 15 February 2017
- Publish Country US
- Imprint Prentice Hall
- Format Paperback
- Pages 480
- Language English