This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
- ISBN10 0321014170
- ISBN13 9780321014177
- Publish Date 11 August 1997
- Publish Status Out of Print
- Out of Print 22 February 2005
- Publish Country US
- Imprint Prentice Hall
- Pages 400
- Language English