Appropriate for introductory university and college courses in Advertising, Marketing Communications, and Promotions. This full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then illustrate how they can be used for maximum efficiency through a coordinated planning process.
- ISBN10 013015668X
- ISBN13 9780130156686
- Publish Date 16 October 2000
- Publish Status Out of Print
- Out of Print 17 October 2003
- Publish Country CA
- Publisher Pearson Canada, Toronto
- Imprint Prentice-Hall (Canada)
- Format Hardcover
- Pages 640
- Language English