Media insider David Alexander reveals clever, cagey, creative methods for getting your story out with the right "spin." Learn how TV, radio and newspapers choose which stories to cover; which are the most influential media execs to contact (and whom to avoid); how to write irresistible news releases; how to exploit busy, competitive reporters; how the best media manipulators have used dramatic guerrilla methods to get their messages plastered across the world stage; and much more.
- ISBN10 0873647297
- ISBN13 9780873647298
- Publish Date July 1993
- Publish Status Out of Stock
- Out of Print 30 June 2004
- Publish Country US
- Imprint Paladin Press,U.S.
- Format Paperback
- Pages 112
- Language English