The Making of Effective Advertising

by Charles H. Patti and Sandra E Moriarty

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  • ISBN10 0135472903
  • ISBN13 9780135472903
  • Publish Date 2 February 1990
  • Publish Status Out of Print
  • Out of Print 31 October 2009
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Prentice-Hall
  • Format Paperback
  • Pages 176
  • Language English