The Imc Handbook: Readings & Cases in Integrated Marketing Communications

by Kelly Steven, Susan Jones, and Richard Hagle

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  • ISBN10 1933199067
  • ISBN13 9781933199061
  • Publish Date 1 January 2015
  • Publish Status Active
  • Publish Country US
  • Imprint Racom Communications
  • Format Paperback
  • Pages 480
  • Language English