Assessment of Destination Brand Associations: An Application of Associative Network Theory and Network Analysis Methods

by Xu Chen

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  • ISBN10 1244620947
  • ISBN13 9781244620940
  • Publish Date 1 September 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Proquest, Umi Dissertation Publishing
  • Format Paperback (US Trade)
  • Pages 158
  • Language English