As business becomes more complex and competitive, the role of information in the decision-making process becomes ever more important. Profitable activity depends on identifying and fulfilling customer needs in a rapidly changing business environment. This book provides a practical guide to market research for students and professionals covering seven stages: types of market research, methodology, sampling methods I, secondary sources, sampling methods II, primary sources, questionnaires, other considerations, and presenting market research reports.
- ISBN10 0340574666
- ISBN13 9780340574669
- Publish Date 7 January 1993
- Publish Status Out of Print
- Out of Print 4 May 2000
- Publish Country GB
- Publisher John Murray Press
- Imprint John Murray Learning
- Format Paperback (B-Format (198x129 mm))
- Pages 96
- Language English