Understanding the business culture of the country you are trading with can make the difference between gaining a contract or coming a close second. This book examines the background to business practice in Europe of six major European countries - West Germany, France, Italy, UK, Spain and the Netherlands. Each chapter tracks the commercial development of that country in the 1970s and 1980s, focusing on the business environment, special features affecting business, the response to 1992 and possible market entry strategies. The business environment section in each is divided further into business and government, business and the economy, business and law, business and finance, business and the labour market, business and trade unions, and business training, education and development. The book is designed for business executives and students taking courses in European business studies.
- ISBN10 0750602929
- ISBN13 9780750602921
- Publish Date September 1991
- Publish Status Out of Print
- Out of Print 13 November 1995
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition New ed of 2 Revised ed
- Format Paperback
- Pages 360
- Language English