Equips the reader with the skills necessary to communicate effectively with customers and to promote a positive image of their facilities. The book provides general guidance on the public relations function and relates the principles of PR to specific opportunities and constraints which face leisure organizatios. It covers areas such as public relations strategy, dealing with the media, relationships with other organizations, sponsorship, crisis communication and evaluation and research.
- ISBN10 0582244749
- ISBN13 9780582244740
- Publish Date 17 October 1994
- Publish Status Out of Print
- Out of Print 12 October 2000
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 160
- Language English