MKTG 2 delivers exactly what today's students need - and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!
- ISBN10 0324659806
- ISBN13 9780324659801
- Publish Date 1 February 2008
- Publish Status Out of Print
- Out of Print 21 November 2011
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition Revised edition
- Format Paperback
- Pages 326
- Language English