"An Extraordinary Business2 offers an insight into the fast-moving and volatile software industry. It focuses on James Martin Associates, a multi-million software consultancy working at the centre of the industry, and how it became the successful international company it is today. The book also imparts the success of James Martin the guru and entrepreneur who set up JMA, and illustrates how excellence can be managed in the growth of a new and dynamic company. CONTENTS Starting from Scratch; Picking Target Markets and Managing Projects; Opening up Overseas; The American Market; Looking over the Financial Precipice; Building Client Relationships; Staying Ahead; Fast Forward into the Future
- ISBN10 0077073118
- ISBN13 9780077073114
- Publish Date 1 July 1990
- Publish Status Out of Print
- Out of Print 12 February 1993
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Format Hardcover
- Pages 176
- Language English