Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.
- ISBN13 9781786274120
- Publish Date 5 August 2019
- Publish Status Active
- Publish Country GB
- Imprint Laurence King Publishing
- Format Paperback
- Pages 128
- Language English
- URL https://abramsandchronicle.co.uk/book/9781786274120-the-logo-design-idea-book/