This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (1998). This supplement consists of a paperback book and CD-ROM (software packages are compatible with Excel 5.0, 7.0 and Office '97 for Windows) which include sections relating to a basic marketing or marketing strategy course, allowing professors to integrate quantitative applications into these courses.
- ISBN10 0321046404
- ISBN13 9780321046406
- Publish Date 7 October 1998
- Publish Status Out of Print
- Out of Print 26 October 2005
- Publish Country US
- Imprint Pearson
- Pages 128
- Language English