Persuasive Imagery: A Consumer Response Perspective

by Linda M Scott and Rajeev Batra

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  • ISBN10 1410607259
  • ISBN13 9781410607256
  • Publish Date 15 March 2003
  • Publish Status Active
  • Publish Country US
  • Publisher Taylor & Francis Inc
  • Imprint Lawrence Erlbaum Associates Inc
  • Format eBook
  • Pages 469
  • Language English